inding the right email marketing frequency is essential for Lagos businesses aiming to engage their audience without overwhelming them. Here’s how to determine the best frequency for your email campaigns.
- Understand Your Audience
Before deciding how often to send emails, it’s important to know your audience. Lagos businesses should analyze customer behavior and preferences to find the sweet spot. - Segment Your Email List
Segmenting your email list allows you to send relevant content at the right frequency. This is especially effective for businesses in Lagos where audience needs can vary greatly. - Monitor Engagement Metrics
Track key email metrics such as open rates and unsubscribe rates to gauge how well your frequency strategy is working for your Lagos business.
